More and more companies and entrepreneurs want to create a multi-language site, the site which would provide for the function of viewing information in different languages. This is due, of course, primarily the target audience of the company, its size and the territory on which this company or entrepreneur works.
When creating a site you must also think ahead of the further advancement of your project in search engines, and create a multilingual site according to all the rules of SEO optimization.
There are several basic methods for implementing the site in different languages, which we will talk about today and will try to find the right solution for creating a multilingual site.
Multilinguality Implementation Methods
The main methods of creating multilingual sites distinguish three basic methods:
Creating different language versions of sites in categories is the easiest, and at the same time requires minimal financial costs, way. The implementation of Multilinguality on the site with the help of categories can be different:
Thus, the best multilinguality implementation within the selected method is the option of an option in the address. However, in terms of SEO Optimization "category method" is not the best, so all versions of the site are on the same domain – one resource.
Creating language versions on the sub-domains can also be realized in two ways:
From the standpoint of SEO optimization, the method of implementing multilingual sites on sub-domains is virtually indistinguishable from the implementation of the category method. This method is used by large portals, Internet hypermarkets. Sometimes the sub-domains render the regional sections or large sections of the Internet shops.
The method of creating language versions on different domains is the most financially and laborious, so there is a need to redeem several domain names, as well as to administer several independent resources. However, all costs are repaid due to the fact that this method is the best from the standpoint of SEO.
In this case, you have multiple resources at once, that is, the search engine sees several separate sites in different languages, and in case of loss or decline in the issuance of one site, you do not lose others. Also, each site can be tied separately to the regions, which will increase the place in the issuance when searching for a particular region.
As you can see, the best option, however, and most costly and complicated, is the creation of three independent sites. However, this is not a critical recommendation, and the implementation of other methods are entitled to existence.
Also, do not forget that when developing a multilingual site, you will need to post content in three languages, edit it and work with content of three versions of the site separately, regardless of the method and implementation options.
There are usually methods of implementing language versions through Google Translate, which allows you to create a site in a single language, and translate it every time when referring to the special link. However, to create a full version in another language, this method is absolutely not suitable, but because machine translation, even from Google, is not always perfect.